Yorkfox
Roofer
Amazed me the level of spending in what is undeniably big,big business. The very last bit mentions that the the CEO of Pfizer has just released a book called Moonshot
The top advertisers in Big Pharma
The pandemic had a major effect on how pharma spent its marketing cash: While spending on direct-to-consumer branded drug ads remained flat in 2021, unbranded campaigns went through the roof. Data on pharma's top spenders, supplied to Fierce Pharma by Kantar Media, showed three immunology...
www.fiercepharma.com